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Revenue Assurance
Academy |
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Useful Links
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RA904: Weird Science and the Black Hole of Revenue Assurance
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 Everyone
knows that the secret to the success of every telco is in the
ability to deploy newer and better technologies faster than anyone
else.
But
the breakneck pace of rapid new technology deployment creates a
revenue management "black whole" that the revenue assurance
professional must eventually address.
Guarantee: You will learn the
current 'state of the art' of the latest technologies and business
models (3G, GPRS, Content, Femtocells, Radio-Side Rating and Virtual
Network Operations) and understand how to best assure the business
against revenue risk and loss.
Learn how to get "in
front" of new technology innovation and change BEFORE it creates
revenue assurance problems that you can't handle. Apply proven
methodologies to manage the new product development and new
technology deployment processes for maximum impact at minimum cost.
Duration:
1 day
Who Should Attend?
 | Revenue assurance professionals
interested in learning how to get involved and get in front of
new technology and new product development cycles
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| CFO's and Finance Managers
interested in understanding exactly WHY it is so difficult to
anticipate and assure revenues for new products and business
models |
| People interested in learning
systematic methods for the structuring and shaping of new
product and new technology release cycles and implementing
controls UP FRONT that protect revenues downstream |
| Revenue Assurance Professionals,
Regulators, Managers and Revenue Assurance professionals
interested in a detailed and exactly analysis of the "state of
the art" in 3G, GPRS, Fem-to-Cell, Virtual Network Operations,
Radio-Side Billing and other new technologies and business
models |
| Revenue Assurance Professionals
interested in learning how revenue assurance professionals are
getting control of the New Product Development Process |
Overview:
This course provides a comprehensive
overview of the issues surrounding new technology deployment
(3G, GPRS, Fem-To-Cells), New Business and Billing Models
(Radio-Side Billing, Virtual Network Operations) and New
Product Development.
First we review several of the
most critical and prevelant technology areas, providing
students with an overview of what they are, how they work,
the alternatives for control and billing and a consideration
of the challenges of mapping them to existing traditional
billing and assurance architectures and models.
Critical to this evaluation will
be an understanding of the new technology deployment cycle.
From standards, to vendors, to pilots to deployment, we will
examine that way that critical control protocol, billing
model and operational compliance approaches continously
shift throughout the cycle. We will also examine the ways
that revenue assurance can assist developers in the
selection of the optimum paths in order to guarantee both
technical success, commercial success and market success.
After reviewing this "state of
the art" we will then proceed to review the GRAPA standard
defined domain/control areas including:
1. User acceptance testing
2. Billing and Assurance Architectural Compliance
3.
Market Assurance for new
products, services, technologies and business model
Key Concepts include:
3G
Technology-
Voice Side:
The State of the Art / The Black Hole
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What
is Voice Side 3G?
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2, 2
1/2, 3G Definitions - The Voice Side
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Standards and Vendors |
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Understanding UMTS and 3G
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Radio
Side 3G
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Network
Architecture Side 3G |
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Revenue Assurance Issues for the
Migration to 3G |
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Revenue Assurance Issues for Steady
State 3G/UMTS |
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Current State and Issues
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GPRS
Technology:
The State of the Art/The Black Hole
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What
is Data Side 3G?
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2, 2
1/2, 3G Definitions - Data Side |
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GPRS
Architecture
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GGSN
Functions, Architecture
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SGSN
Functions, Architecture
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Thread
Controls - PDP, APN |
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Billing Architectures for GPRS
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CDR/Gateway Based Billing
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Radius Server (outer wall) Billing
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Diameter Server (inner wall) Billing
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WAP/Programmatic Billing
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Billing Models and Market Exposures
for GPRS
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What is wrong with singletary volume
based billing |
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Differentiation Concept and
Principles |
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Differentiation Methods (PDP, APN,
Billing Side, Custom) |
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Standards and Vendor Issues
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Current State and Issues
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Fem-To-Cells :
The State of the Art / The Black Hole
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What
is Fem-To-Cell?
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How
does it work? Architecture, Controls
and Assurance
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Standards and Vendors |
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Leakage
and Direct Revenue at Risk Scenarios
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Market Side Risk of Fem-To-Cells?
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Cannibalization Factors |
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Competitive Downgrade Factors |
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Competitive Blockage Factors
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Consumer Commoditization
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Loosing
the local data comparison |
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Fem-To-Cell Market Assurance
Modeling
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Virtual Network Operations :
The State of the Art / The Black Hole
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What
is Virtual Network Operations?
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Different types of VNO's |
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VNO
Architecture and Business Model
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Revenue Assurance Exposures for
VNO's |
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Forensics, risk analysis and
contractual controls for VNO's |
Radio Side Billing :
The State of the Art / The Black Hole
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What
is Virtual Network Operations?
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2, 2
1/2, 3G Definitions - The Voice Side
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Standards and Vendors |
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Understanding UMTS and 3G
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Radio
Side 3G
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Network
Architecture Side 3G |
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Revenue Assurance Issues for the
Migration to 3G |
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Revenue Assurance Issues for Steady
State 3G/UMTS |
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Current State and Issues
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New Product Development :
The State of the Art / The Black Hole
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New Product
Development Methodologies
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The ATT
Core New Product Development
Methodology |
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Modern
Gateway Methodologies |
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Principles and Statistics Regarding
New Product Development
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Current State of the Art in New
Product Development
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The
Product Development Team
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The
Marketing Project Lead
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The
Network Engineers |
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The
Finance Team |
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The Role
of Revenue Assurance
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Billing and Assurance Architectural
Compliance (BAAC)
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What is billing and architectural
compliance |
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Role of BAAC (Billing and Assurance
Architectural Compliance) in new product development
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Role of BAAC in new technology
Deployment |
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Benefits , costs and issues
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User Acceptance Testing
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What is user acceptance testing
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History and methods for user
acceptance testing |
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Role of UAT in RA and New Product
development |
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Standard methods and controls for
UAT |
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Marketing Assurance for New Products
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Risk to revenues associated with new
products |
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Controls and change management that
apply |
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New Product Market Assurance
Forensics and Risk Assessments |
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Creating a "test bed" and
"measurement control" so that progress and risk can be minimized
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Key Concepts:
Principles of business , margin and operations of 3G, GPRS, Virtual
Network Operators (VNOs and MVNO's(Mobile Virtual Network
Operators), New Technology Release Schedules, Role of Standards
Organizations, Role of Vendors, Role of Network Operations, Role of
Marketing, Role of Finance, Billing Assurance Architecture
Compliance (BAAC) principles and practice, 3G Architecture, GPRS
Architecture, Radio Side Billing and Rating, Radio Side Revenue
Assurance, UMTS and 3G Relationship, Alternative Billing Models for
GPRS (CDR, Radius(outer wall), Diameter (inner wall), WAP/Custom),
GPRS Billing Differentiation (APN, PDP, WAP) New Product
Development, Gateway Methodology, BAAC and New Product Development,
User acceptance testing methods and controls, Marketing Assurance
for new products.
GRAPA
Certification Credit
Successful completion of this course,
testing and experience verification will result in the student being
awarded GRAPA
Competency Credit for the following areas from the GRAPA "Body of
Knowledge":
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NTD (New Technology
Deployment and Risk Assessment ) : 3G |
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NTD (New Technology
Deployment and Risk Assessment) : GPRS |
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NTD (New Technology
Deployment and Risk Assessment) Fem-To--Cells |
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Principles of Virtual
Network Operations Assurance |
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Principles of
Radio Side Billing and Assurance |
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Principles of New Product
Development Assurance |
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Principles of BAAC (Billing
Assurance Architecture Compliance) |
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Principles of New Product
Risk Assessment |
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Principles of New Technology
Risk Assessment |
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Market Assurance for New
Products |
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LOB Principles -
Fem-to-Cells |
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LOB Principles -
GPRS
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LOB Principles -
Virtual Network Operations |
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Prerequisite:
RA900, RA901,
RA 902, RA903
are
required before students can take this class
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